Home > Term: transcreation
transcreation
Many forms of writing don't immediately lend themselves very well to translation. Literature, marketing materials, and any work that relies on a more artistic touch requires a more artistic approach to translation; it requires transcreation. Transcreation goes a step beyond literal translation and focuses on capturing the spirit of a message while making certain that message goes straight to the heart of its target audience.
- Μέρος του λόγου: noun
- Κλάδος/Τομέας: Γλώσσα
- Category: Translation
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Δημιουργός
- CSOFT International
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(Beijing, China)