Home > Term: calendar marketing agreement (CMA)
calendar marketing agreement (CMA)
An agreement between a retailer and a manufacturer in which the retailer agrees to promote the manufacturer's products according to a specific schedule.
- Μέρος του λόγου: noun
- Κλάδος/Τομέας: Retail
- Category: Supermarkets
- Company: FMI
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Δημιουργός
- nicole.m
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