Home > Term: ad recall
ad recall
A measure of advertising effectiveness in which respondents view an ad and are later asked if they remember the name of the brand or category being advertised.
- Μέρος του λόγου: noun
- Κλάδος/Τομέας: Software
- Category: Operating systems
- Company: Microsoft
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Δημιουργός
- Qubilah
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