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Wall Hugger

Wall Hugger is a term given to a mobile phone user who is seen sitting or standing next to electrical charging sockets in order to charge their mobile phones.

The term was popularized by Samsung's 2014 Galaxy S5 advertising campaign which mocked the Apple iPhone battery life. The slogan for the advertising campaign "So you have the power to be anywhere but here.", played on Apples initial advertising campaign "You're more powerful than you think".

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