Home > Term: reciprocal marketing agreement
reciprocal marketing agreement
A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.
- Μέρος του λόγου: noun
- Κλάδος/Τομέας: Financial services
- Category: General Finance
- Company: Bloomberg
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Δημιουργός
- Jessehe
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(V.I.P) 32013 points - 40.13% positive feedback
